I hear radio ads for books from time to time, some of them quite good — I remember one for the paperback edition of Stephen King’s The Shining, back in the day, that was actually pretty scary — but I don’t recall any book getting its own movie-style trailer before. (Feel free to correct me if I’m wrong — I’m interested in seeing other examples.) But that’s what Houghton Mifflin and HarperCollins have done with The Children of Hurin, the posthumous J.R.R. Tolkien novel excavated by Christopher Tolkien from his father’s mountain of notes and manuscripts.
Boy, I’d love to have enough clout for my own upcoming book to get a movie trailer. Well, maybe the paperback . . .