Dude, where’s my trailer?

I hear radio ads for books from time to time, some of them quite good — I remember one for the paperback edition of Stephen King’s The Shining, back in the day, that was actually pretty scary — but I don’t recall any book getting its own movie-style trailer before. (Feel free to correct me if I’m wrong — I’m interested in seeing other examples.) But that’s what Houghton Mifflin and HarperCollins have done with The Children of Hurin, the posthumous J.R.R. Tolkien novel excavated by Christopher Tolkien from his father’s mountain of notes and manuscripts.

Boy, I’d love to have enough clout for my own upcoming book to get a movie trailer. Well, maybe the paperback . . .

3 thoughts on “Dude, where’s my trailer?

  1. Fred Kiesche says:

    I have seen “trailers” for books on television several times. “Along Came a Spider”, for example. Heck, I’m pretty sure that King’s “Christine” had one as well. I have a vague memory of seeing one in the theatre, but I’m not so certain on that one.

    I have heard more trailers on the radio than seen on television, though.

    And this brings up memories of 1960’s-1970’s SF books with the perpetual SF Book Club flyers in the middle. Or ads for various smokes. Ah, the former days of book publishing!

  2. Steven Hart says:

    Funny you should mention that. I just pulled down a 1970s vintage paperback with a glossy insert for Parliament menthol cigarettes. That’s one golden oldie I don’t miss.

  3. Andrew Timson says:

    Back in 1999, there was a trailer for Star Wars: The New Jedi Order: Vector Prime (the first entry in the series). It wasn’t as elaborate as the Tolkien piece, though. I think it was just various closeups of the cover art (itself a montage) with a voiceover by Mark Hamill.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

<span>%d</span> bloggers like this: