Tag Archives: corporate domination of daily life

The circle is now closed

Devo, which started out with ironic celebrations of the corporate dominance of life, has now filed a lawsuit against attempted corporate dominance of their registered trademark head-schwag:

Devo is suing McDonald’s over New Wave Nigel, a toy that the fast food restaurant gives away with some Happy Meals. New Wave Nigel is part of an American Idol-related line of freebies based on various genres of music. From AAP:

“We are in the midst of suing them,” (Devo’s Jerry) Casale told AAP.

“This New Wave Nigel doll that they’ve created is just a complete Devo rip-off and the red hat is exactly the red hat that I designed, and it’s copyrighted and trademarked.

“They didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.”

In the old days, Devo would have seen something like this as validation. Guess they just had an uncontrollable urge. (Bird-dogged by Fred “Booji Boy” K.)  

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